You cannot avoid making judgments but you can become more conscious of the way in which you make them. This is critically important because once we judge someone or something we tend to stop thinking about them or it. Which means, among other things, that we behave in response to our judgments rather than to that to which is being judged. People and things are processes. Judgments convert them into fixed states. This is one reason that judgments are often self-fulfilling.